黄丽娟

个人信息:Personal Information

副教授 研究生导师

性别:女

毕业院校:beoplay体育提现

学历:博士研究生毕业

学位:管理学博士学位

在职信息:在岗

所在单位:经济与管理学院

入职时间:2006-03-28

学科:管理科学与工程

办公地点:西电南校区信远II区311东--电子商务教研室

联系方式:教学公众号“黄老师和她的小伙伴们”;B站“西电黄丽娟”

电子邮箱:

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研究领域

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[1] 黄丽娟、肖刚,产业联盟理论研究评述,科技进步与对策,2009年第263月:266-268

[2] 肖刚,黄丽娟,产业联盟发展绩效影响因素研究,科技进步与对策,2009年第26卷,第11期:43-46

[3] 肖刚,黄丽娟,基于产业联盟的信任与知识共享的动态理论模型,科技进步与对策,2009年第26卷,第11期:56-58

[4] HUANG LIJUAN, XIONG YEMING. Evaluation of Microblog Users’ Influence Based on PageRank and Users Behavior Analysis. Advances in Internet of Things (AIT), April 2013, 3(2): 34-40

[5] MING DONG, JAMES MUTHOKA, LIJUAN HUANG. Proposing A Typology for Shanzhai Products and Shaizhai Production: Meeting the Challenge to Reduce Heterogeneity, Proceedings of the International Conference on Sustainable Innovation and Successful Product Development for a Turbulent Global Market.2013, 76-85

[6] HUANG LIJUAN, JIA LIN, MENG YAO, An Empirical Research on the Influence Factors of User Stickiness and Its Drive to User Loyalty in Online Group-buying Context, Proceedings of Asia-Pacific Conference on Management and Business, Seoul, Korea, August 29-31, 2014, 936-946

[7] 黄丽娟,胡璇,孟瑶,团购用户黏性影响因素及其对用户忠诚的驱动力研究,管理科学与工程学2014年年会暨第十二届中国管理科学与工程论坛,哈尔滨,2014.9.19-21361-374

[8] 黄丽娟. 基于“TP”模式的电子商务专业校企合作实践教学机制研究, 人力资源管理, 2014.11, 176-178

[9] HUANG LIJUAN, JIALIN, SONG JIAHE, Antecedents of User Stickiness and Loyalty and

Their Effects on Users’ Group-buying Repurchase Intention, 21st Americas Conference on

Information SystemsAMCIS, Puerto Rico, 2015, August EI20161602257387

[10] 黄丽娟,夏筱萌,移动营销研究评述与展望,外国经济与管理,2015.103710):58-68 CSSCI

[11] Chris Westland and Lijuan Huang. The Information Content of Sarbanes-Oxley Metrics for Predicting IS Security Breaches[C]. The 27th Workshop on Information Systems and Economics (WISE), Dublin, Ireland, 2016.12.14-12.16

[12]黄丽娟, 李林子, 李成蹊. 移动广告价值对消费者态度及购买意向的影响[C] //信息系统协会中国分会第七届学术年会论文集(CNAIS2017, 上海, 2017.12: 679-689.

[13]黄丽娟, 贾琳, 李成蹊, 李林子. 移动营销中消费者感知价值构成维度研究——概念界定与量表开发[C] //信息系统协会中国分会第七届学术年会论文集(CNAIS2017, 上海, 2017.12: 690-700.

[14] Huang, L. J., Mou, J., Koong K. and Du, Y. P.. An Investigation of Perceived Value Dimensions: Implications for Mobile Marketing Research, International Journal of Mobile Communications. 2019, 17(6): 641-681. IF=1.742. SSCI000488977900001

[15] Li, C. X., Huang, L. J., Li, L. Z., Qi, Z. Q. (2018). Bibliometric analysis of social commerce research. In Proceedings of The 18th International Conference on Electronic Business. ICEB, Guilin, GNU, December 2-6: pp123-133. (EI20190906545466)

[16] Huang, L. J., Mou, J.See-To, E. W. K., Kim, J. (2019). Consumer Perceived Value Preferences for Mobile Marketing in China: A Mixed Method Approach. Journal of Retailing and Consumer Services. 48: 70-86. IF=3.585. (SSCI000460925300008)

[17] Jia, L., Huang, L. J., Yan, Z. J. et al. (2020) The Importance of Policy to Effective IM Use and Improved Performance, Information Technology & People, 33(1): 180-197. IF: 1.263. (SSCI000506929600001)

[18] Huang, L. J., Qi, Z. Q, Li, C. X.. Consumer Perceived Value: A Systematic Review of the Literature The Journal of Convergence & Management Review, Vol.34, No.2, December 2019pp13-32.