beoplay体育提现学报(社会科学版) ›› 2019, Vol. 29 ›› Issue (1): 1-7.

• 管理学 •    下一篇

企业社会责任的内生动机与管理体系构建——以西子联合控股有限公司为例

项益鸣1,鲁婕2   

  1. 1.浙江工商大学 管理工程与电子商务学院,浙江 杭州 310018
    2.浙江大学 管理学院,浙江 杭州 310058
  • 收稿日期:2018-11-04 出版日期:2019-03-25 发布日期:2019-06-19
  • 作者简介:项益鸣(1978-),男,副教授,博士,硕士生导师,研究方向:技术接受、信息管理和商业模式创新|鲁 婕(1995-),女,博士研究生,研究方向:包容性创新与社会创业。
  • 基金资助:
    国家自然科学基金面上项目资助(71672176);国家自然科学基金重点项目资助(71832013)

The Motive and Construction of Management System of Corporate Social Responsibility —Taking Xizi United Holding Company as an Example

XIANG YIMING1,LU JIE2   

  1. 1.School of Management Engineering and E-Commerce of Zhejiang Gongshang University, Hangzhou, Zhejiang, 310018
    2.School of Management of Zhejiang University, Hangzhou, Zhejiang, 310058
  • Received:2018-11-04 Online:2019-03-25 Published:2019-06-19

摘要:

通过对我国首部民营企业社会责任报告的发布者——西子联合控股有限公司企业社会责任实践的案例分析,本文提出两个观点:1.基于自身战略定位、以成本和收益为决定性要素的战略观社会责任是持续推动企业社会责任实践的唯一内生动机,相对于基于利他主义思想的社会责任而言对于现阶段我国企业更具现实意义;2.企业社会责任管理并非孤立、额外的活动,而与企业各项职能管理不可分割,实施的关键在于从利益相关者管理等视角出发建立等系统化的制度保障。

关键词: 企业社会责任, 动机, 管理体系

Abstract:

After analyzing Xizi United Holding Company’s corporate social responsibility practice (CSR) which published the first report about private CSR in China, the paper proposed two conclusions. The first one is that the only endogenous motive for a corporate to take social responsibility into action continuously comes from its responsibility based on its strategic position view of responsibility considering the cost and benefit. The second one is that to manage CSR is not an individual and extra activity, but an activity related with other management functions. The most important thing is to perfect system security from the perspective of stakeholders.

Key words: corporate social responsibility, motive, management system

中图分类号: 

  • F272